The On Premise remains a pivotal channel in which to reach consumers, drive trial, influence Off-Premise buying behaviour and ultimately build brands that resonate with target audiences.
With over 30 years of building expertise and innovation, with a focus on beverages within the On Premise, CGA have proven credentials, track record and breadth of experience of measuring consumer behaviour, market universes and sales performance within this dynamic channel.
CGA’s On Premise solutions has been proven unequivocally to be a game-changer for brand owners who need robust insights in order invest intelligently and grow their On Premise sales through commercially focused insights.
Building effective & profitable consumer strategies
With the provision of new consumer research and insights from their REACH study, focused uniquely on the actual visitors to the horeca channel, CGA uncovers actionable insights to align strategies to local market opportunities.
Whether it’s shaping successful brand strategies, providing best-in-class category management to customers or creating tailored sales stories by channel or brand, CGA’s OPUS lite consumer intelligence offers an understanding of On Premise visitors for suppliers and manufacturers to develop, grow & innovate in line with consumer demand.
Optimising your full addressable On Premise market
CGA’s Outlet Index service strengthens suppliers’ knowledge through accurate channel planning and locational capabilities. It details all out-of-home and licensed outlets across the market, including attributes like location, segment and personalised licensed indicators, and can be fully customised to reflect client-specified outlet segmentations and their defined channel universe – ultimately setting the foundation of understanding a brand’s total addressable market.
CGA’s expertise in the market will uncover the market’s outlet landscape, providing crucial data breaks to key states such as Wien, Niederosterreich, Steiermark, Oberosterreich, Tirol and many more, and can help identify the weight and importance of areas to focus efforts to drive more value, with less risk.
George Argyropoulos, Client Solutions Director – EMEA, said: “We’re thrilled to be able to offer such excellent On Premise solutions to help guide beverage strategies in the Austrian market. Bringing new capabilities to the market drives excitement for beverage suppliers, now able to uncover untapped opportunities and drive their success in 2024 and beyond. Through our research and expertise, we’re here to support, collaborate and provide strategic insights and recommendations with the On premise consumer at the heart of everything we do.”
George Argyropoulos
To learn more about CGA’s best-in-class solutions and crafting winning On Premise strategies across Austria and Europe, get in touch here.
