Discover opportunities for your brands in Europe's On Premise

Winning in the On Premise

REACH Europe delves into the behaviour and engagement of consumers visiting the On Premise across European markets, identifying trends and opportunities for success in the region.


The report will explore:

  • Why win in the On Premise
  • How cost of living is affecting European consumers
  • Prominent premium opportunities
  • How to win in the On Premise in 2023 and beyond


Download more information about the report – available now. 


2023 Spirits State of the Union: Key trends & Opportunities
Graeme Loudon, CGA by NIQ's Managing Director, EMEA, gave the 2023 BCB Berlin event an expert overview of the big trends for bar operators, suppliers and manufacturers to watch, and the exciting growth opportunities that accompany them. Read More
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Demystifying the Gen Z demographic: The Future Consumer
What does the future On Premise consumer look like? CGA by NIQ’s Charlie Mitchell gave visitors to the 2023 BCB Berlin some exclusive insights in a special session on Generation Z’s habits and preferences.
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Explore the changing consumer landscape

George Argyropoulos examines the changing consumer landscape in REACH Europe’s latest insights series. For more information, contact  George at 

Profiling On Premise consumers with OPUS

CGA’s On Premise User Study (OPUS) is an incredibly rich resource of On Premise consumer data that provides core insights to understand what consumers are doing in the On Premise and why.

OPUS gives you the power to understand the ever-changing relationship between consumers, brands, categories and channels through a single source.

CGA explores a deep dive into the Berlin On Premise visitor.

Contact Us

CGA by NIQ provides many more insights into consumers’ engagement with the On Premise around Europe, helping bar leaders, teams, distributors and manufacturers identify opportunities and grow sales and share. To learn more, get in touch.