Americas

Shaping On Premise strategies across North, Central & South America

Who we help

Drink Suppliers & Distributors

The world's biggest drinks brands use our data to track sales, distribution & consumer engagement to create sales & marketing strategies that drive growth

Restaurant chains & Operators

Using our performance measurement tools, reports, & online platforms, our clients are able to better target their consumers & tailor their beverage program to the right consumers

Analysts & Investors

Our data is used by financial institutions, analysts & investors to make critical investment decisions & understand the biggest opportunities in their market

Take control of your drink & operator brand performance

Discover your brand’s potential through the most granular view available of brand & category On Premise performance. By using CGA’s unrivalled sales tracking & market measurement tools, uncover how your performance has changed week-on-week, compare performance of all categories, assess the market performance of key brands, track transactional level sales & distribution data & access the very latest insights to inform your strategic decision-making.

Get all this data & more using CGA’s suite of measurement tools to build your winning On Premise strategy.

Robust consumer insights at your fingertips

Our market-leading On Premise User Study delivers impactful insights to help you truly understand the needs & preferences of On Premise visitors by channel, occasion & by brand drinker. Identify, locate & engage your most profitable consumers & start to build effective strategies, sales stories & activations to help your brands thrive in a competitive channel.

With our rolling research program in place across the whole Americas region, you can accurately track the most important eating & drinking out habits of your target consumers & unlock new opportunities with your most important operator customers.

Discover the opportunities for drinks suppliers across the Americas

Scott Elliott is CGA’s Managing Director for the Americas region. He joined CGA in 2009 after an early career in consultancy going on to successfully lead relationships with several of CGA’s largest beverage clients.

Scott then led the foundation & growth of CGA’s dedicated Operator division & having already lived in England, South Africa & India, picked up the family & moved to Chicago, Illinois in 2015 as Senior Vice President of the partnership between CGA & Nielsen.

Since 2015, Scott & his team have created America’s first ever market measurement & strategic consultancy business dedicated to the On Premise. Having successfully launched many first-to-market services which offered U.S. beverage suppliers & retailers never seen before insights, Scott now leads the business as Managing Director in our goal to expand the CGA footprint across the whole Americas region.

Discover the opportunities for operators across the Americas

Alexandra Martin is CGA’s Operator & Analytics Director for the Americas region, heading up the new insight & analytics program for US bar & restaurant operators. Previously as Client Service Director in the US, Alex successfully lead relationships with several of CGA’s largest beverage clients, coordinating the provision of expert research & insights to some of the world’s largest beer & spirits brands.

Alex & the team have launched & growing the Americas Operator division, providing unique consumer & sales insight & analysis to help operators benchmark performance & optimize their beverage brand stocking & marketing strategies.

How we help

CGA works with leading drink suppliers, distributors & operators across the Americas, providing unique expertise
across all parts of the On Premise route to market

On Premise User Research

We survey 100,000 On Premise consumers across the Americas to uncover behaviors, motivations, & need states across channels, occasions, & hospitality brands, enabling you to shape your strategy around the most profitable On Premise visits

Market Measurement & Sales tracking

We collate billions of rows of sales data to create the most accurate picture of On Premise food & drinks performance. Enabling you to understand brand & category dynamics, track market share & uncover trends at a top-line & local level

Advanced Analytics

We combine our proprietary datasets with custom research, advanced analytics, & data science to create tailor-made solutions that unlock opportunities for growth

Operator Consultancy

We provide unique insights, consultancy, & support for Operators, developing a best-in-class beverage program. By unlocking beverage trends, benchmarking, incrementality analytics & consumer research tools you can guarantee the guest & sales impact that is needed for success.

“Working with CGA, we have been able to tell a robust, impactful story regarding our Espolon Tequila Brands”

Case Study: Molson Coors builds on strategic partnership with national pub chain

“CGA’s help has been invaluable. Pulling together request after request of data. You have been brilliant.”

Latest news

Related products & services

BeverageTrak

Daily & hourly beverage sales, traffic & spend tracking at brand & category level

PurchaseTrak

Track weekly sales in to outlets by SKU level & pack size, down to neighborhood & zip-code level.

REACH

REACH compares key On Premise consumer metrics across 24 markets to uncover global trends. Understand how consumer attitudes motivations & need states are driving On Premise behaviours & category dynamics.

Available in all markets

OPM: On Premise Measurement

Market measurement data for all Beverage Alcohol categories and brands.

OPUS: On Premise User Survey

Track consumer eating & drinking out behaviors, understand size of the prize opportunities for occasions & channels

Distilr360

Consumer data analysis tool giving you a 360 view of consumers in the On Premise

CLIP: Check-Level Insights Pool

Transaction level insights and basket analysis – measure your marketing activity & benchmark performance

KAST: Key Account Selling Tool

National Account teams can build customer presentations by accessing chain level insights through this easy to use online tool

Contact Us

To learn more about how CGA can help your business, please get in touch.

Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ

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