How to sustain on trade wine sales in 2021

After a turbulent year for wine sales in restaurants, pubs and bars, CGA is offering a four-part series of reports setting out the fast-moving dynamics to follow in the category.

After a turbulent year for wine sales in restaurants, pubs and bars, CGA is offering a four-part series of reports setting out the fast-moving dynamics to follow in the category.

 

The Wine Insight Reports combine CGA’s in-depth consumer, sales and outlet data with expert analysis by Richard Siddle at The Buyer. They highlight some of the big issues that impacted the category in 2020, reveal how people’s engagement with wine has changed, and explore how suppliers and operators in the sector can adapt.

 

The reports turn the lens of CGA’s expert analysis on to four topical areas:

  • The Wine Menu in Focus. A report uncovering how consumers choose wine and the role of menus. With sophisticated menu engineering analysis, it shows how businesses can best engage consumers and take advantage of increased use of digital devices at the table, and busts some common myths about menus.
  • Emerging Worlds in Wine. Expert guidance for striking the right balance between new and interesting wines from emerging nations and the tried and trusted traditional wine markets. This is essential reading for anyone who wants to stay ahead of the adoption curve and give people the new choices they want.
  • The Future of Fizz. This report dives deep into sales and consumer attitude data to provide a detailed understanding of the ever-popular sparkling wine category. It investigates the potential of ‘Pink Prosecco’ and considers what other drinks might shake up the category this year.
  • The Impact of COVID-19. The final report in the series sets out the huge impacts of the pandemic so far, and looks ahead to more change. With valuable insights into consumers’ cautious new attitudes, it shows how to preserve wine sales amid turmoil and highlights opportunities to watch for in a post-COVID world.

From understanding how consumers order and country preferences, to acting on sparkling wine trends and COVID-19, this is must-have intelligence for any supplier, producer or business with an interest in wine. The four reports are packed with exclusive and actionable learnings and recommendations that can be quickly applied to wine strategies. Each comes with a comprehensive PowerPoint deck of findings that can be used in strategy and sales meetings, plus executive summaries.

 

Reports are available to purchase individually at £875 each, or as a complete set of four for £2,600 (excluding VAT).

 

To learn more about the reports, click here to download more information or contact Mark Newton, Client Director at mark.newton@cga.co.uk. 

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