The research reveals that average drinks sales by value in Britain’s managed pubs, bars and restaurants in the week to Saturday (29 January) were 8% below the equivalent period in 2020. It is the first time that the weekly comparison has dropped into single digits since November.
The week included three full days of trading without Plan B restrictions in England, and sales last Thursday and Saturday (27 and 29 January) were just 4% and 6% behind 2020 levels. In Scotland and Wales, where restrictions have been slower to ease, weekly sales were 17% and 20% behind—though both numbers represent week-on-week improvements.
Continuing a pattern established ever since the end of Britain’s first lockdown, spirits have performed well ahead of other drinks categories. Spirits sales were 3% up on the same week in 2020 thanks to the ongoing popularity of cocktails, while beer (-12%), cider (-13%), wine (-14%) and soft drinks (-10%) lagged—though all four of these categories were ahead of the previous seven days.
Jonathan Jones, CGA’s managing director, UK and Ireland, says:
“These figures leave us cautiously optimistic that pubs, bars and restaurants can build their sales over the coming weeks. Consumer confidence about going out is gradually recovering, and the end to work-from-home instructions and restrictions on clubs will boost night-time visits in particular.
COVID-19 challenges are far from over, sales are still well behind 2020 levels, and many people face a squeeze on disposable income. But after an immensely challenging December and January we can hopefully look forward to something of a recovery over February and beyond.”
CGA’s Drinks Recovery Tracker monitors managed outlet sales as the drinking-out market continues to recover, providing category, supplier and brand rate of sale performance versus pre-COVID-19 sales. Suppliers and operators that want to track the recovery of drinks sales, benchmark performance or identify changes in trends and consumer preferences should contact jonathan.jones@cgastrategy.com.
