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Country: Mexico

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Consumer trends

The enduring appeal of the global On Premise

The On Premise sector continues to play a pivotal role in people’s lives. Despite ongoing uncertainties and challenges in local markets worldwide in 2024, drinkers are going out more frequently than last year, viewing it as an essential treat.

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Spirits

How spirits can spark a comeback from decline to demand

Spirits are facing sizeable trading challenges in the On Premise. Rachel Weller, CGA by NIQ commercial leader – GB and Ireland delves deeper into how key industry stakeholders can play an instrumental role in creating new and compelling chances for spirits to combat declining footfall and spend.

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Country: Mexico

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