Cocktails are key driver for brand growth in South Africa’s On Premise

Exclusive new consumer research from CGA by NIQ reveals the growing popularity of cocktails in South Africa’s bars and restaurants, and the levers for suppliers and manufacturers to pull to capture sales.

The power of OPUS 

The overview of big cocktail trends is delivered by CGA’s new On Premise User Survey (OPUS) Lite service in South Africa. It provides the best ever sector-specific insights into consumers’ interactions with the On Premise, including by channel, category, occasion, consumer type and much more. The powerful service also dives deep into sentiment, paths to purchase and hot topics like the cost of living crisis and social media, helping businesses make smart data-driven decisions on marketing and sales strategies. 


The view from CGA 

George Argyropoulos, CGA Client Solutions Director, said: “South Africa has seen an explosion in cocktail culture lately, and exciting opportunities are emerging for suppliers, manufacturers and operators. There’s a strong appetite for both classic serves and experimentation, and the interest of younger adults, a treat mentality and a rise in high tempo occasions are just three of the big trends that will power more growth in 2024. In an increasingly competitive category, achieving a deep understanding of preferences will be key to striking the right balance of quality and value, identifying the best combination of traditional and modern cocktail elements, and growing sales.

CGA by NIQ’s new consumer research solutions are available now in South Africa, and are the ideal solution for both short-term gains in category and channel share and long-term strategic planning. To learn more about CGA’s capabilities and the events, click here and email 


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