The exclusive report draws on an in-depth survey of 2,000 nationally representative consumers to deliver actionable insights into emerging menu trends, global cuisines, the impact of the cost of living crisis and much more. It also analyses crucial shifts in the channels, occasions, times and spends of On Premise visits.
The ‘Food Insights Report’ is designed to help businesses stay ahead of the curve in food trends, give guests what they want and optimise ranges and new product development. There are extensive tips for building winning food ranges for all diners, including vegans, flexitarians and those with special dietary requirements—plus insights to help suppliers and operators collaborate on menu strategies and aspects including nutritional and other labelling.
This year’s report has a special focus on desserts, with analysis of ongoing demand and changes in preferences to enable On Premise businesses to maximise sales at this important stage of the guest journey.
James Ashurst, CGA’s client director – foodservice, says: “COVID-19 and the cost of living crisis have had major consequences for consumers’ habits and expectations in restaurants, pubs and bars. They have also made many diners more demanding than ever. To capture their spend and loyalty, it’s vital to get an accurate, in-depth and data-driven understanding of the food they want when they eat out. Our research builds the foundations for effective menu strategies to sustain sales and gain share in this challenging climate.”
James Ashurst, CGA’s client director – foodservice, says: “COVID-19 and the cost of living crisis have had major consequences for consumers’ habits and expectations in restaurants, pubs and bars. They have also made many diners more demanding than ever. To capture their spend and loyalty, it’s vital to get an accurate, in-depth and data-driven understanding of the food they want when they eat out. Our research builds the foundations for effective menu strategies to sustain sales and gain share in this challenging climate.”
The full ‘Food Insights Report’ is available now, with discounts available for purchases of multiple reports in the series—including research dedicated to snacking, calorie information and hot beverages. To learn more, click here and email James Ashurst at james.ashurst@nielseniq.com
