With over 30 years of building expertise and innovation, with a focus on beverages within the On Premise, they have proven credentials, track record and breadth of experience of measuring consumer behaviour, market universes and sales performance within this dynamic channel.
CGA’s On Premise solutions has been proven unequivocally to be a game-changer for brand owners who need robust insights in order invest intelligently and grow their On Premise sales through commercially focused insights.
Essential On Premise Consumer insights
Greece is following a well-walked path and has begun with the provision of consumer insights from their REACH study, focused uniquely on the actual visitors to the horeca channel. Whether it’s shaping successful brand strategies, providing best-in-class category management to customers or creating tailored sales stories by channel or brand, CGA’s consumer intelligence offers an in-depth understanding of On Premise visitors for suppliers and manufacturers to develop, grow & innovate in line with consumer demand.
Optimising channel planning & execution
CGA’s Outlet Index service strengthens suppliers’ knowledge through accurate channel planning and locational capabilities. The horeca universe database details all out-of-home and licensed outlets across the market, including attributes like location, segment and personalised licensed indicators, and can be fully customised to reflect client-specified outlet segmentations and their defined channel universe – ultimately setting the foundation of understanding a brand’s total addressable market.
George Argyropoulos, Client Solutions Director – EMEA, said: “The Greek On Premise is a vibrant and dynamic market. As the landscape
evolves its crucial for us to share our expertise with beverage suppliers in identifying growth opportunities and understanding the true size and shape of the market. Our powerful datasets and expertise can help build brand success in the changing channel. We will continue to depict the true behaviour of consumers and define opportunities for the restaurant, bar and beverage industry”.
evolves its crucial for us to share
To learn more about CGA’s On Premise consumer research and market measurement capabilities in Greece, click here and contact George Argyropoulos at George.Argyropoulos@nielseniq.com
