The Hotel Beverage Opportunity Study 2024 from CGA by NIQ explores anticipated hotel visitation over the next 12 months, revealing how consumers want to engage and will use the hotels channel, as well as highlights consumers’ wants and needs regarding beverage offerings in hotels. Capturing visitation from over 80 leading hotel brands, this study explores banner-specific insights enabling collaboration with specific chains to shape beverage strategies and enable hotel chain specific RFPs to be built.
Stand out topics in the 2024 edition of the Hotel Beverage Opportunity Study include:
- Bleisure with 3 in 5 business travelers combining their business trips with an extended vacation
- Dry-trippers and the opportunity across the non-alc space
- Loyalty program member usage and preferences
- In-room beverage consumption opportunities through room service, mini bar, grab & go, and vending machine touchpoints
Through exploring consumers’ plans for travel over the next 12 months and how this compares to the previous year, the study provides essential insights into consumer planned behaviour over the travel season. Find out who consumers are visiting the channel with, which occasions influence different behaviors, and what consumers want from the beverage offering by exploring the various amenity areas within hotels; including rooftop bars, restaurants, pool bars, and understand how different visitors interact with different occasions in the hotel channel.
Differentiating from previous studies, the 2024 report includes segmentation by consumer type – luxury, premium and standard hotel visitors are split to enable brands to understand who they appeal to most and where they need to target.
Andrew Hummel, CGA by NIQ Client Solutions Director – Americas, said “The Hotel Beverage Opportunity Study is incredibly important for brands, suppliers and drinks manufacturers looking to make a mark in the Hotel channel. Approaching hotel partners with data-driven and actionable insights into consumer behaviour, showing a deep understanding of their wants and needs within the channel with the ability to make bespoke recommendations, will set you apart from key competitors and open the door for opportunities throughout 2024 and beyond.”
CGA by NIQ’s 2024 Hotels Beverage opportunity study explores in detail the implications of domestic travel for beverage companies and provides drinks brands with a wealth of insights, to identify opportunities within the hotels channel and enable hotel chain specific RFPs to be built.
CGA’s ‘Hotel Beverage Opportunity Study’ is based on a survey of 5,000 visitors to a range of hotel types including 80 leading hotel banners, allowing suppliers to directly speak to their customers’ customer base when making crucial decisions to support their beverage programming. Download more information about the report here.
For more information on CGA’s 2024 Hotels Beverage Opportunity Study and consumer research solutions, please contact Andrew Hummel here .
