CGA Hotel Study

Maximizing the beverage opportunity in America's hotel channel

CGA by NIQ Hotels BevAl Opportunity Study 2023

CGA by NIQ’s Hotel BevAl Opportunity Study reveals the opportunities presented in different hotel amenities and consumer occasions, and helps build tailored strategies and recommendations to customers across the US hotel market.


Hotel operators are regularly reviewing the portfolio of their drinks offering in terms of both the assortment and format to suit changing consumer priorities and meet the needs of different visit types. They are, and will continue to, lean into suppliers for support and insights to ensure they are doing this as effectively as possible. 


CGA’s Hotel BevAl Opportunity Study is ideally timed to ensure you can effectively managed the needs and trends that will emerge in the hotels channel over the next 12 months, as well as how this has changed year on year. 


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