This expansion means CGA’s wealth of On Premise expertise, analytics capabilities and best-in-class research is available to food and drink brands across markets including Ireland, Mexico, Australia and New Zealand.
CGA’s global presence will be echoed throughout the new website and brand, as it updates its look-and-feel and strengthens the position as a global player within On Premise markets. Demonstrating innovation and inspiration, the brand reflects the spirit of the vibrant industry we love and captures the passion for delivering memory-making experiences for On Premise consumers.
The expansion begins with the launch of CGA’s On Premise User Survey (OPUS), a nationally representative survey of On Premise visitors designed to help brands understand where and how to reach target consumers. This is set to launch in Ireland, France, Germany and Japan later this year.
Phil Tate, Group CEO, CGA said “CGA’s journey over the last 30 years has been phenomenal and this next phase of expansion is an exciting one. We’re proud to be offering our incredible services that have been developed and enhanced within Great Britain and the US to new markets globally”.
“Our rebrand firmly holds CGA as a global data and insights business and will drive CGA forward as we embark on new and exciting opportunities”.
CGA works with food and drink suppliers, hospitality operators, trade bodies and financial institutions, providing unique expertise across all parts of the On Premise route to market.
For more information about CGA’s global consumer services, contact director of consumer research & marketing, Rachel Weller at Rachel.Weller@cgastrategy.com.
