Taste & concept testing

CGA enables a leading softs brand develop alternative serves for new consumer opportunities.

The Challenge

A leading soft drinks supplier wanted to uncover future opportunities for their brand.


The Solution

CGA conducted a bespoke piece of research on behalf of the client. Initial BrandTrack analysis was conducted to highlight brand competition & current update and occasions. The development of an advanced online & mobile consumer survey was completed, targeted towards current & potential brand drinks to understand barriers, competitors, & potential day parts. In addition, in-depth focus groups were conducted around the UK of consumers & bar tenders to allow for concept testing & detailed perceptions, including taste testing of potential served.


The Outcome

CGA’s research for the client successfully enabled development of alternative serves for the brand which appealed to a broader set of consumers on a variety of occasions and day parts.


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