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Mexicans celebrate the consummation of Independence Day as a way to strengthen our national identity. This date is another reason to get together with family, friends and/or partners to celebrate either with drinks and typical dishes, going out to bars and restaurants or even going on a trip to enjoy the day off. According to the latest On Premise consumer pulse report, this year most Mexicans (61%) are expected to celebrate out-of-home and visit restaurants, bars, nightclubs, among others.
In fact, restaurants will be the favorite for this celebration with 70% of the preference, and consumers tend to attend with their partner and/or friends. The late hours of the day are shown as the most popular to celebrate the “Mexican party” in venues, being preferred the early hours of the afternoon a little more than the late hours of the night.
Weekend getaway a la “viva Mexico”
The NIQ report revealed that 47% of Mexicans plan to take a trip during the Independence Day weekend; 85% of them plan to travel within the national territory, 8% outside the country and 7% in either of the two.
Almost half of those planning to travel will visit a beach, 43% will “escape” to the city, 23% will stay at a resort, 12% will go camping and 8% will go to a spa. Furthermore, 51% of those who plan to travel intend to travel with their partner, 46% with the family -with children-, 15% with the family -without children-, 25% with friends, 7% alone, and 6% with work colleagues.
“The national holidays create a seasonality that potentiates the consumption of food and beverages in restaurants and bars, they are also an opportunity to attract tourism, especially local tourism, to resorts within the country. Undoubtedly this year, in which on-site attendance continues to grow and where the celebration will be held on a weekend, looks to be very good for restaurateurs and hoteliers” said Raquel Jiménez, leader of Customer Success – México, NIQ .
CGA by NIQ’s Mexico On Premise Consumer Pulse Report tracks key metrics in the On Premise and explores hot topics as they arise. The latest update covers new research into the Mexican On Premise, looking into topics such as past, current and projected future visitation. Download the report here or for more information, contact mauricio.castellanos@nielseniq.com.
