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Day: July 8, 2025

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Consumer Research

All hail the independents and the challengers – the lifeblood of a vibrant sector (even if the big boys don’t recognise it)

Charlie Mitchell, Head of Insights and Consumer Research, highlights how a wave of challenger brands and independents are reshaping the On Premise with energy, creativity, and resilience. In a landscape often clouded by pessimism, these innovators are proving that optimism isn’t just possible — it’s profitable.

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Daily Drinks Tracker

Slow start to July but cider shines

Drinks sales in Britain’s On Premise fell below last year’s levels in the first week of July, despite support from warm weather and major events, CGA by NIQ’s latest Daily Drinks Tracker shows.

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Consumer Research

Pints and Progress: A Mid-Year Look at LAD Trends

The Long Alcoholic Drinks (LAD) category has been one of the On Premise’s best performers in the first half of 2025. As suppliers and operators hit the key summer months, here are ten things to know about the performance of beer and cider in Britain and Ireland.

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Consumer Research

Seizing the 2025 summer in Europe

Favourable weather, tourism, and a packed calendar of major sporting events over summer are set to fuel a rise in social gatherings and boost consumer spending across the European On Premise.

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Drinks

Five Consumer Trends Shaping 2025 US On Premise Spirit Sales

CGA by NIQ Senior Client Director Drew Hummel recently shared data-rich insights – “On Premise Spirit Trends, Premiumization & Brand Strategy,”- at Bar Convent Brooklyn (BCB), as part of the show’s “Decoding Drinkers: Leveraging Consumer Insights to Drive Growth” session.

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Day: July 8, 2025

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