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Day: January 30, 2025

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BeverageTrak

Riff away: How can cocktail creativity fuel spirits growth?

As summer approaches and On Premise venues prepare for peak foot traffic, one strategy is emerging as a clear sales accelerator: cocktail riffing—inventive, flavor-forward takes on timeless classics. For US spirits brands this is more than a seasonal trend—it’s an opportunity to innovate and invigorate sales.

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Consumer Research

Refreshing revolution: the rise of soft drinks in Great Britain

As the moderation trend continues, soft drinks is one of the most stable categories of the On Premise. It’s filled with growth potential over the rest of 2025 and beyond, and CGA by NIQ’s research suite reveals the big trends and developments for suppliers and operators to track in order to capitalise.

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Day: January 30, 2025

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