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Day: January 27, 2025

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Consumer Research

Going premium across the global On Premise sector

Crisis and inflation may be prompting some consumers worldwide to cut back on spending, but the demand for indulgent drinking experiences remains strong. Jonny Jones, Managing Director of International Markets at CGA by NIQ, explores where these opportunities exist and outlines key factors businesses should consider to encourage consumers to trade up.

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BeverageTrak

Riff away: How can cocktail creativity fuel spirits growth?

As summer approaches and On Premise venues prepare for peak foot traffic, one strategy is emerging as a clear sales accelerator: cocktail riffing—inventive, flavor-forward takes on timeless classics. For US spirits brands this is more than a seasonal trend—it’s an opportunity to innovate and invigorate sales.

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Consumer Research

Refreshing revolution: the rise of soft drinks in Great Britain

As the moderation trend continues, soft drinks is one of the most stable categories of the On Premise. It’s filled with growth potential over the rest of 2025 and beyond, and CGA by NIQ’s research suite reveals the big trends and developments for suppliers and operators to track in order to capitalise.

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Day: January 27, 2025

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