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Day: September 3, 2024

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Consumer Research

Long live the holiday romance

Charlie Mitchell, CGA’s Head of Insights and Consumer Research, highlights how the holiday season offers spirits brands a chance to engage consumers. Reflecting on his own travel-inspired rediscoveries, he emphasizes the importance of strategic partnerships and brand experiences in key tourist destinations as global travel recovers post-COVID.

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Day: September 3, 2024

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