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Day: July 5, 2024

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Consumer Research

All hail the cocktail – but be wary of the side effects

Charlie Mitchell, CGA’s Head of Insights and Consumer Research reflects on the summer of 2009, sharing his first cocktail experience and discussing how cocktail culture has evolved. He examines the challenges and opportunities for spirits brands in today’s market, highlighting the importance of strategic cocktail serves to maintain brand loyalty.

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Consumer trends

Category and channel opportunities in the American On Premise

The US On Premise sector has seen a notably positive trajectory this year, presenting ample opportunities for businesses to capitalize on in the months ahead. Drew Hummel, Client Solutions Director at CGA by NIQ, examines the current state of the sector and delves into channel and category performance to provide valuable insights for brands, suppliers, and operators.

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Day: July 5, 2024

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