Premiumisation has been one of the most significant On Premise trends of recent years. But what exactly makes a brand feel special to consumers? CGA by NIQ’s BrandTrack solution reveals the key factors and the levers that suppliers should pull to gain share in the ultra-competitive premium space.
With more than four in five consumers drinking milk in the global On Premise, new CGA by NIQ research reveals huge untapped sales potential for suppliers of dairy and alternatives.
Consumers are increasing their experimentation in cocktails, CGA by NIQ’s H1 Mixed Drinks Report reveals—opening up opportunities for suppliers to boost new and lesser-known brands and flavours.
Interest in the Euro 2024 football tournament and decent weather has delivered a second consecutive week of inflation-beating growth in On Premise drinks sales.
CGA by NIQ is revealing new insights into consumers’ engagement with the On Premise around the world—and you can get an exclusive view of them on Wednesday 10 July.
The latest CGA by NIQ Germany On Premise Consumer Pulse Report sheds light on the shifting patterns of seasonal drinks consumption among German consumers, revealing compelling data to help the industry understand and adapt effectively to these shifts.
With CGA by NIQ’s research showing seven in ten consumers visit South Africa’s bars weekly, drinks suppliers have some major opportunities for growth. In a recent interview with the country’s Hot 102.7 radio station, CGA’s George Argyropoulos explained some of the big trends to watch. Here’s what he told listeners.
日本の多くの消費者が出費に慎重になる中、CGA by NIQのエキスパートによる分析により、サプライヤーや飲食店が消費者にアピールする方法が明らかになりました。
With many Japanese consumers cautious about their spending, expert analysis from CGA by NIQ reveals how suppliers and operators can attract them.
As the Paris Olympics approach, the Italian On Premise sector is poised to engage consumers in fresh and innovative ways. CGA by NIQ’s On Premise insights explore the potential for drinks brands and venues to deliver a winning performance.
New research from CGA by NIQ reveals some significant changes in consumers’ drinks tastes in South Korea—including growing interest in wine.
CGA by NIQ의 새로운 연구 결과는 와인에 대한 관심 증대를 포함하여 한국 소비자들의 음료 취향에 중대한 변화가 있음을 시사합니다.
July 4th is a key annual event for the US market, and new data from CGA by NIQ’s paints an optimistic picture for the channel in 2024.
A combination of the Euro 2024 football tournament and Father’s Day led to an 18% surge in beer sales last week, CGA by NIQ’s Daily Drinks Tracker shows.
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