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Day: February 7, 2024

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Consumer Research

Game On! Canadian On Premise taps into live Sport

With nearly 2 in 5 consumers planning to visit bars, pubs, and restaurants to watch live sports over the next three months, there’s an ample opportunity for suppliers and operators to optimize their offerings and increase revenues with sporting seasons heating up.

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Consumer trends

Bleisure boom in US hotel market offers a boost to drinks brands

Travelers who mix business with pleasure have sparked a phenomenon known as “bleisure” in the US hospitality industry. This hybrid form of travel has gained substantial momentum, with 3 in 5 consumers who visited hotels for business extending their trips for vacation purposes in the past 12 months.

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Day: February 7, 2024

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