The latest insights & news from CGA

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Day: January 29, 2024

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Consumer Research

An evolving global On Premise sector

Jonathan Jones, MD of International Markets at CGA by NIQ, explores how consumers seek new experiences when visiting bars, pubs, and restaurants in their pursuit of social currency. He also analyses trends in new drink development that can help businesses attract repeat customers and encourage them to step through the door.

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Consumer Research

Optimising premium drink sales in France’s On Premise

French consumers are becoming more selective in their drink choices, increasingly seeking quality over quantity when visiting bars, restaurants, cafés, and other venues. For this reason, understanding their attitudes toward premium drinks is important for industry success.

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Consumer Research

How to engage Gen Z

CGA by NIQ’s research shows Gen Z is one of the most valuable cohorts for On Premise suppliers and operators—but it is also one of the hardest to reach.

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Consumer Research

Protecting the humanity within hospitality

Reuben Pullan, Senior Insight Consultant at CGA by NIQ, draws on CGA’s datasets to share his perspective on the state of the hospitality industry and assess the potential impact of the recent Budget announcement.

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Day: January 29, 2024

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