Dark, White, and Premium: GB’s On Premise rum market in 2024
Using the latest CGA by NIQ’s On Premise Measurement data, Client Director – GB Drinks Violetta Njunina highlights the promising performance of dark and white rums within Britain’s On Premise market. She also delves into an analysis of venue types where the broader rum category has demonstrated robust performance, providing insights for brands and On Premise businesses to effectively capitalise on these opportunities and drive positive growth.