Champagne has been losing ground to alternative sparkling wine categories in Britain’s On Premise market over the past year. CGA by NIQ Client Director GB Drinks, Mark Newton, explores the rationales for the decline and where the opportunities still exist for this category by analysing the channels that brands and suppliers should focus on to effectively capitalise on them. 

As consumers cautiously increase their spending and some cost pressures ease, pub operators have the chance to grow sales and share over the rest of 2024.

With two Bank Holidays approaching in May, On Premise operators and suppliers can expect a strong boost to sales if the sun shines. Here are five takeaways from CGA by NIQ’s research into trends over these long weekends.