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Day: May 17, 2023

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Consumer Research

Is it time to shake up bartender advocacy?

Focusing on the top 1% of bars and bartenders has been effective for drinks brands, but expanding efforts to the ‘Second Division’ can drive deeper connections and boost sales. Charlie Mitchell, Head of Insights and Consumer Research, highlights the importance of engaging a broader range of venues and bartenders through grassroots training and experiences fosters brand loyalty.

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CGA RSM Hospitality Business Tracker

March sunshine heats up pub sales

Periods of bright weather helped Britain’s leading managed pub groups achieve 3.6% growth in like-for-like sales in March, the new CGA RSM Hospitality Business Tracker reveals.

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Day: May 17, 2023

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