As summer approaches and On Premise venues prepare for peak foot traffic, one strategy is emerging as a clear sales accelerator: cocktail riffing—inventive, flavor-forward takes on timeless classics. For US spirits brands this is more than a seasonal trend—it’s an opportunity to innovate and invigorate sales.
On Premise visitation is recovering across global markets. Similarly, consumer expectations around value, experience, and occasion-based visits have never been higher.
The US On Premise is an ultra-competitive landscape for beverage alcohol brands—and CGA by NIQ has the insights that are essential to stand out from the crowd and win.
On Premise spirits sales are returning towards pre-COVID benchmarks, CGA by NIQ’s latest On Premise Measurement (OPM) research reveals—and growing interest in premium options indicates many consumers remain willing to spend heavily for the right quality.
Consumers love the special atmosphere, food and welcome they get when they stay at pubs—but there’s potential to attract many more guests.
As the moderation trend continues, soft drinks is one of the most stable categories of the On Premise. It’s filled with growth potential over the rest of 2025 and beyond, and CGA by NIQ’s research suite reveals the big trends and developments for suppliers and operators to track in order to capitalise.
On Premise suppliers and operators have enjoyed double-digit drinks sales growth as consumers flock to beer and cider in the warm weather.
With the NHL Playoffs still in full swing and multiple Canadian teams continuing their pursuit of the Stanley Cup, bars and restaurants across the country are experiencing increases in both sales and traffic on game nights.
Alors que les séries éliminatoires de la LNH battent leur plein et que plusieurs équipes canadiennes demeurent en lice pour obtenir la coupe Stanley, les bars et restaurants de partout au pays connaissent une augmentation des ventes et du nombre de visiteurs lors des soirs de matchs.
The latest CGA Prestige Foodservice Price Index (FPI) reveals a marginal increase in year-on-year inflation in the hospitality sector, rising to +2.0% in March from February’s +1.8%.
Tom Graham, NIQ’s BevAl Industry Insights Lead, examines the influence of emerging health-conscious consumer behaviours on the On Premise sector, and how brands are evolving their strategies to cater to this new, health-focused demographic.
CGA by NIQ research shows Southeast Asian consumers are sharply focused on value—but beverage brands don’t have to rely solely on price to secure sales.
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