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Day: December 16, 2022

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Bartender Research

Bartenders: The Secret Weapon for German Cocktail Sales

New insights from CGA by NIQ’s marketing-leading OPUS and Global Bartender Report sheds light on the preferences and behaviours of German cocktail drinkers, revealing a market dominated by tradition. Yet, the Report indicates exciting opportunities for cocktail growth through innovation and bartender influences.

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Day: December 16, 2022

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