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Day: April 1, 2021

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Consumer Research

Why EI matters: Five insights from REACH

In a hyper-competitive trading environment, Experience Investment (EI) strategies in the On Premise can give suppliers a crucial advantage through experiences—and CGA by NIQ’s REACH research shows how to optimize them around the world.

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Consumer trends

US On Premise spend set to rise in 2025

With 1 in 4 consumers in the US planning to increase their spending in bars, restaurants, and similar venues this year, it’s clear the On Premise remains a key driver for consumer engagement.

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Day: April 1, 2021

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