As the final quarter of the year unfolds, the On Premise comes alive with seasonal celebrations—and for beverage manufacturers, it’s a golden window to connect with consumers and drive sales both in venues and at retail.
Britain’s number of licensed premises has fallen by 0.6% in the last year despite modest growth in the third quarter of 2025, according to the latest Hospitality Market Monitor from CGA by NIQ.
Italy has some of Europe’s biggest opportunities for out-of-home wine sales. But in an ultra-competitive space, what can suppliers do to grow sales and share? Exclusive NIQ research—presented by client business partner Eleonora Formisano at the recent Milano Wine Week—reveals some of the answers.
Charlie Mitchell, Head of Insights and Consumer Research, invites you to challenge the numbers in the On Premise as data is often patchy, paradoxical, or just plain missing and yet critical decisions are still made on gut feel alone.
On Premise drinks sales returned to modest year-on-year growth in late September and early October, NIQ’s latest Daily Drinks Tracker shows.
NIQ’s client manager Marianna Firth shares insights into consumers’ food preferences and the best ways to secure their impulsive purchases.
For Matthew Crompton’s latest ‘On Trend in the On Premise’ he takes a look at one of the more intriguing spirits categories around, Cognac.
CGA by NIQ has expanded its global Outlet Index service to Spain, offering suppliers and operators unparalleled visibility into the country’s dynamic On-Premise sector. This powerful tool enables businesses to sharpen their strategies and seize growth opportunities in an ever-evolving market.
A new report from Zonal, in partnership with CGA by NIQ and UKHospitality, reveals the deep emotional, social and economic value of hospitality venues across the UK.
As draft beer continues to build sales momentum in the US On Premise, new research from CGA by NIQ and Draftline Technologies reveals what brands and venues can do to drive further growth.
Live music events, concerts and festivals are key touchpoints for drinks brands and suppliers to influence behaviour, encourage trial, and build consumer loyalty in the On Premise.
Consumers’ On Premise habits are changing fast —so what should suppliers do to respond? CGA by NIQ’s exclusive REACH research is here to make sense of it all.
New data from CGA by NIQ reveals that while whiskey has dropped in overall volume in the US On Premise, American whiskey is resisting the trend.
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