
Quality over quantity: How to capture the luxury pound
With consumers still thirsty for high quality drinks despite a squeeze on spending, new CGA by NIQ research reveals the best targets for luxury drinks and how to reach them.

With consumers still thirsty for high quality drinks despite a squeeze on spending, new CGA by NIQ research reveals the best targets for luxury drinks and how to reach them.

Charlie Mitchell, Head of Insights and Consumer Research, calls for greater focus on bartender and hospitality training to unlock a five-way win for individuals, venues, suppliers, guests, and the entire On Premise sector.

On Premise operators and suppliers ended October with a small drop in drinks sales as consumers kept a lid on their spending, CGA by NIQ’s Daily Drinks Tracker shows.

Consumer attitudes toward alcohol are fundamentally shifting, as moderation becomes a defining force in both the On and Off Premise.

In today’s challenging climate, with shrinking space for brands and reduced footfall, Gen Z drinkers represent an important opportunity for the European On Premise.

Despite ongoing cost pressures and cautious consumer spending, the latest NIQ Hospitality Market Monitor reveals signs of resilience in Britain’s drink-led and independent hospitality segments.

While global spirits sales are under pressure, many consumers remain eager to spend—but only on the right product at the right time at the right price.

With US consumer spending under pressure, Beverage Alcohol suppliers need an expert understanding of trends in beer and other categories in both the On and Off Premise.

Food and drink prices in the hospitality sector rose by 0.7% in September, taking the Foodservice Price Index from CGA by NIQ and Prestige Purchasing to a record high of 151.1.

NIQ’s data shows encouraging resilience in Canada’s On Premise this year. Both value velocity and ticket counts have outperformed 2024 through most of 2025. There is some stability in drinks choices as well, with seven in ten (71%) consumers buying the same types and brands as they were a year ago.

The great British pub has seen its fair share of challenges. Yet it’s remained one of hospitality’s most enduring institutions through recessions, pandemics, and shifting consumer behaviours – a place where belonging is served up daily.

On Premise operators and suppliers overcame windy weather to generate decent growth in drinks sales in the first full fortnight of October.
Access the latest On Premise news and reports by signing up below.
Driving On Premise businesses and brands through phenomenal data & expert insight. Powered by NIQ
View our privacy and cookies policy.