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Day: May 1, 2019

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Consumer Research

Beyond beverage: What motivates Western European consumers to go out?

The On Premise continues to play a central role in the lives of people in Britain, France, Germany, and Italy, providing a place to socialise, celebrate, and indulge. However, as occasions and motivations evolve, it’s essential for drinks manufacturers, suppliers, and venue operators to stay closely tuned to changing habits in order to meet the needs of existing customers and attract new ones.

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Consumer Research

Going premium across the global On Premise sector

Crisis and inflation may be prompting some consumers worldwide to cut back on spending, but the demand for indulgent drinking experiences remains strong. Jonny Jones, Managing Director of International Markets at CGA by NIQ, explores where these opportunities exist and outlines key factors businesses should consider to encourage consumers to trade up.

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Day: May 1, 2019

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