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In today’s challenging climate, with shrinking space for brands and reduced footfall, Gen Z drinkers represent an important opportunity for the European On Premise.

Despite ongoing cost pressures and cautious consumer spending, the latest NIQ Hospitality Market Monitor reveals signs of resilience in Britain’s drink-led and independent hospitality segments.

While global spirits sales are under pressure, many consumers remain eager to spend—but only on the right product at the right time at the right price.

With US consumer spending under pressure, Beverage Alcohol suppliers need an expert understanding of trends in beer and other categories in both the On and Off Premise.

Food and drink prices in the hospitality sector rose by 0.7% in September, taking the Foodservice Price Index from CGA by NIQ and Prestige Purchasing to a record high of 151.1.

NIQ’s data shows encouraging resilience in Canada’s On Premise this year. Both value velocity and ticket counts have outperformed 2024 through most of 2025. There is some stability in drinks choices as well, with seven in ten (71%) consumers buying the same types and brands as they were a year ago.

The great British pub has seen its fair share of challenges. Yet it’s remained one of hospitality’s most enduring institutions through recessions, pandemics, and shifting consumer behaviours – a place where belonging is served up daily.

On Premise operators and suppliers overcame windy weather to generate decent growth in drinks sales in the first full fortnight of October.

Moderation of alcohol intake has been one of the biggest On Premise trends across the EMEA region. As consumers increasingly rethink their relationship with alcohol, CGA by NIQ’s On Premise consumer insights explore what brand owners, suppliers and operators can adapt their strategies to win more stock listings and grow market share.

A slump in takeaway sales offset sharp growth in deliveries to leave Britain’s top restaurant groups with flat like-for-like sales in September, CGA by NIQ’s latest Hospitality at Home Tracker reveals.

As the festive season approaches, beverage manufacturers should be gearing up for a golden window of opportunity. From Halloween through to New Year’s Eve, consumer engagement with the On Premise channel surges—bringing with it a ripple effect that can boost retail sales and brand visibility.

Leading UK foodservice provider Bidfood’s latest Food & Drink Trends 2026 content is now live.
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