Costa Coffee has hit the milestone of 5,000 locations for its Costa Express self-serve machine concessions around the world.
Costa has previously set a target of 8,000 machines by 2020. The roll-out was kickstarted by parent Whitbread’s acquisition of Coffee Nation in 2011. Since than Costa has installed around 70 machines a month and taken it to international markets including Netherlands, Denmark and Germany, where the 5,000th unit has just been installed. The UK has just over 4,500 of the total.
Costa Express managing director Murray McGowan said: “Costa Express has enjoyed tremendous growth from 877 machines in 2011 to 5,000 today. We have always been confident that combining our superior technology with the same quality coffee and fresh milk found on the high-street through Costa, the nation’s favourite coffee shop, we would be able to deliver an unbeatable coffee experience to on-the-go customers. This milestone 5,000th install proves the consumer demand we’re delighted by the results from multiple international pilots that demonstrate the appeal of the brand in overseas markets away from the mother-brand, showcasing the potential for growth.”
