Charlie Mitchell, Head of Insights and Consumer Research, invites you to challenge the numbers in the On Premise as data is often patchy, paradoxical, or just plain missing and yet critical decisions are still made on gut feel alone.
On Premise drinks sales returned to modest year-on-year growth in late September and early October, NIQ’s latest Daily Drinks Tracker shows.
NIQ’s client manager Mariana Firth shares insights into consumers’ food preferences and the best ways to secure their impulsive purchases.
For Matthew Crompton’s latest ‘On Trend in the On Premise’ he takes a look at one of the more intriguing spirits categories around, Cognac.
CGA by NIQ has expanded its global Outlet Index service to Spain, offering suppliers and operators unparalleled visibility into the country’s dynamic On-Premise sector. This powerful tool enables businesses to sharpen their strategies and seize growth opportunities in an ever-evolving market.
A new report from Zonal, in partnership with CGA by NIQ and UKHospitality, reveals the deep emotional, social and economic value of hospitality venues across the UK.
As draft beer continues to build sales momentum in the US On Premise, new research from CGA by NIQ and Draftline Technologies reveals what brands and venues can do to drive further growth.
Live music events, concerts and festivals are key touchpoints for drinks brands and suppliers to influence behaviour, encourage trial, and build consumer loyalty in the On Premise.
Consumers’ On Premise habits are changing fast —so what should suppliers do to respond? CGA by NIQ’s exclusive REACH research is here to make sense of it all.
New data from CGA by NIQ reveals that while whiskey has dropped in overall volume in the US On Premise, American whiskey is resisting the trend.
Rapid rises in operational costs are damaging hospitality’s capital expenditure programmes, the latest Business Confidence Survey from CGA by NIQ and Sona reveals.
On Premise drinks sales dipped year-on-year for two weeks in a row after the weather turned autumnal in mid-September, CGA by NIQ’s Daily Drinks Tracker shows.
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