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Day: November 10, 2015

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Consumer Research

How to win premium beverage trade-ups in a polarized market

NIQ’s data shows encouraging resilience in Canada’s On Premise this year. Both value velocity and ticket counts have outperformed 2024 through most of 2025. There is some stability in drinks choices as well, with seven in ten (71%) consumers buying the same types and brands as they were a year ago.

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Day: November 10, 2015

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