Winter beverage trends to track in France’s On Premise

As December trading is underway in France’s On Premise, research from CGA by NIQ highlights the trends to expect in the last few weeks of the year.


Julien Veyron, Client Solutions Director – France, said: “Although December isn’t a top month for most On Premise suppliers and operators, it’s a good opportunity to generate sales via celebratory occasions and premium drinks. This is also a good time to focus on categories like digestifs that suit the time of year. Understanding these seasonal trends and changes in consumers’ preferences can help businesses unlock more sales—not just in December but all year round.”


To learn more about CGA by NIQ’s suite of sales and consumer research services in France and how they support On Premise businesses with sales and promotional strategies, please email Julien Veyron at 


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