The challenging economic environment is putting pressure on consumers’ disposable income. Despite its resilience, the On Premise sector is facing significant challenges. Changing habits and attitudes towards drinks consumption further complicate the landscape, making the channel where brands are built even more competitive. To succeed in this channel, drinks brands must win over the Gen Z consumer.
Hosted by On Premise experts George Argyropoulos – Managing Director, EMEA and Graeme Loudon – Global Customer Success Director – On Premise, this session will spotlight the Gen Z cohort to identify opportunities for growth and exploring the themes shaping the channel dynamics:
- How are drinking habits and attitudes changing?
- What is the impact of moderation and zebra striping on consumption?
- How are dayparts and visitation frequency evolving?
- Which outlet types should be prioritised, and what is the role of ‘with food’?
- What categories are being consumed, and how can occasion-based targeting be applied?
Join us for this short, insightful morning session and learn how you can get ahead of the competition in your market in the ever-changing HoReCa.
Date: Tuesday 29th April 2025
Time: 10:00 CET
Language: English
Countries include France, Italy, Germany, Poland, Netherlands, South Africa.
