CGA by NielsenIQ are proud to partner with Peach 20/20, using BrandTrack to power the Peach 20/20 Consumer Awards. BrandTrack is a large scale, nationally representative On Premise consumer survey designed to answer commercial questions & help operators and suppliers understand key customers. Consumer insights at a top line level allow for insight into how they interact with the market – understanding consumer behaviour, preferences and satisfaction levels in hospitality brands helps operators to improve the sales process for product listings, gain menu features and identify responses to trends, with a particular focus on winning in the national account channel.
The three Consumer Awards shortlists are as follows:
Brands that leave customers satisfied, looking to return and converted into brand advocates. It combines satisfaction rates with intention to revisit and likelihood to recommend.
- Gusto Italian
- Hickory’s Smokehouse
- Ivy Collection
Brands that attract a regular and loyal core of users, combining brand usage with frequency of visit, return rates of customers and NPS scores.
- Five Guys
- JD Wetherspoon
Brands that score over a number of metrics including overall satisfaction, service levels and breadth and quality of range to create a showstopping drinks experience.
- Dirty Martini
- Drake & Morgan
- Mr Fogg’s
- Revolution Bars
- The Alchemist
Peter Martin, Peach 20/20 co founder said: “These categories acknowledge the brands that consistently deliver outstanding experiences in the eyes of the paying customer – a crucial cohort by anyone’s standards. The results are data driven – sourced via BrandTrack – the large scale, nationally representative consumer behaviour and brand sentiment survey operated by CGA by Nielsen IQ.”
Karl Chessell, Director, Hospitality Operators and Food at CGA by Nielsen IQ said, “We are delighted to deploy CGA’s rich consumer data to help Peach 20/20 identify the brands that outperform across critical metrics like satisfaction, revisit and recommend. Huge congratulations to all the nominated companies who have achieved Consumer Hero shortlisted status this year.”
All the winners will be revealed at a special Hero & Icon Awards dinner following the Peach 20/20 Conference on Tuesday 18 October at the Roundhouse in London. The invitation-only conference and dinner is the hospitality industry’s top networking and learning event of the year.
For more details on the event and how to join us email email@example.com