Julien Veyron, Client Solutions Director – France said: “These insights helps On Premise stakeholders understand exactly where and when French consumers choose premium drinks. In turn, this knowledge indicates clear direction on what French consumers value in premium drinks, plus the need to develop distinctive offerings that justify premium positioning, and to communicate quality credentials. At the end of the day, success in the premium segment requires creativity. So, brands, suppliers and venues might seek to maximise opportunities like strong food pairing, premium brand activation in relevant venues, unique serves showcasing quality ingredients, and clear communication of premium credentials to consumers.”
This monthly On Premise Consumer Pulse report is a fast-turnaround ‘temperature check’ of the channel and the consumers who visit bars and restaurants in France. The study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead, touching on hot topics and trends. Download the Free consumer pulse report here.
To uncover more granular insights on your target consumers and how to influence their path to purchase and consumption opportunities through OPUS, get in touch with Julien Veyron here and find out more about CGA’s consumer research capabilities.
