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Spirits sales are facing steep declines in South Korea—falling 5% by value vs past year to October 2024, with liquers (-15%), rum (-16%), gin (-12%) and whiskey (-5%) experiencing particularly sharp drops. Amidst declining category performance due to shifting consumer expectations and rising price sensitivity. The On Premise remains a critical space for brand owners to build equity and foster long-term consumer loyalty.
CGA by NIQ’s On Premise Measurement provides a first-of-its-kind solution to these challenges, by delivering in-depth volumetric measurement of spirit sales across all On Premise channels, from bars and pubs to fine dining restaurants. Spirits manufacturers get clear and actionable views of their market share, identify regional growth opportunities, analyze category dynamics, and benchmark performance against competitors.
Moreover, by tapping into the full suite of CGA’s market measurement solutions, manufactures, brands and categories can access The Full View™ of the On Premise market. From granular outlet-level data that reveals how, when, and at what price brands and categories are being consumed, to competitive rate-of-purchase comparisons across channels and regions, CGA equips brands with the intelligence they need. Coupled with tactical analyses for refining distribution strategies and optimizing in-outlet activations, these tools provide everything necessary to outpace the competition and achieve data-driven dominance in the industry.
“South Korea’s beverage industry is at a pivotal moment,” said Jaepil Sohn, Client Solutions Director at CGA. “Our market measurement solutions bring unparalleled visibility, enabling brands to make data-driven decisions and turn challenges into opportunities.
With decades of refinement in markets like the UK and US, OPM has proven its ability to deliver sustainable growth for brands. After expanding to key countries like Australia, Canada, Germany and France, it is now ready to revolutionise the South Korean beverage market. We are excited to support our partners in navigating this landscape with confidence.”
“South Korea’s beverage industry is at a pivotal moment,” said Jaepil Sohn, Client Solutions Director at CGA. “Our market measurement solutions bring unparalleled visibility, enabling brands to make data-driven decisions and turn challenges into opportunities. Discover the power of precision with CGA’s full market measurement solutions. From pinpointing your market share and growth regions to benchmarking brand performance and uncovering untapped distribution opportunities, OPM provides the data you need to dominate your category. Compare performance year-over-year, analyse regional dynamics, and pinpoint where to focus for maximum impact.
Take the guesswork out of your On Premise strategy—download more information or contact the experts today to see how OPM can redefine your success in South Korea’s beverage market, click here.
