Unlock the potential of OPM

CGA’s OPM service is the only fully projected, extensively validated, measure of beverage alcohol performance in the On Premise. Used to track share and trends by all the leading beverage suppliers, OPM is the most robust view of sales performance for bars and restaurants ever produced in the US and Canada. 


The latest enhancements to OPM includes thousands of additional point of sale (POS) data points, a digital data acquisition program to track menus from bars and restaurants, an extensive audit process that enables tracking of hidden volumes such as ‘well’ products and craft beer, and unparalleled levels of validation data. 

Exclusive data

OPM provides access to highly validated data from a sample based measurement of the market. This delivers actionable insights for business growth including competitor analysis and category management.

Accurate benchmarking

Analyse the latest sales data at category and brand level for hyperlocal benchmarking aligned to markets, states, provinces and cities. OPM makes it simple to evaluate performance across segments and regions.

Market share & trends

Understand the wider market dynamics that will impact your business. Using OPM's highly targeted data, brands can assess how current trends have evolved and identify new trends that have emerged.

OPM has become the flagship On Premise measurement tool in the U.S., and we are excited to have now launched this solution in Canada. Providing a first-of-its-kind look at sales performance, manufacturers can now unlock visibility beyond shipment data, to quantify their share of the market along with competitive benchmarking. Suppliers are now able to view sales performance across the US and Canada together for the very first time, with one centralized reporting solution that tracks across the same time periods.

Latest OPM news

Learn more about the benefits of OPM