The On Premise accounts for 61% of global beverage alcohol value sales, making it vital for brand owners to continue to invest in the channel. It’s a crucial channel for connecting with consumers and building brand equity for Beverage Alcohol brands. CGA by NIQ helps beverage manufacturers track market share and sales performance amid significant shifts in consumers’ drinking habits.

CGA’s OPM (On Premise Measurement) service is the only fully projected, extensively validated, measure of beverage alcohol performance in the On Premise. Used to track share and trends by all the leading beverage suppliers, OPM is the most robust view of sales performance for bars and restaurants ever produced in the US and Canada. 

The latest enhancements to OPM includes thousands of additional point of sale (POS) data points, a digital data acquisition program to track menus from bars and restaurants, an extensive audit process that enables tracking of hidden volumes such as ‘well’ products and craft beer, and unparalleled levels of validation data.