13th October 2025
Join Kaleigh Theriault, Director, Beverage Alcohol Thought Leadership, NielsenIQ (NIQ) and Drew Hummel, Director Beverage Alcohol Vertical, North America, CGA by NIQ for their session: Zoom Out, Win Big: Giving Your Team a Full View of the Total Beverage Alcohol Market.
Succeeding in today’s competitive beverage market requires a full-view analysis of the beverage alcohol and beer industry – one that brings together on- and off-premise data for a complete, unified market perspective.
Seminar attendees will receive an exclusive first look at new analysis barriers between data sources to challenge industry myths—combining scan, panel, and On Premise insights. As consumers continue to moderate their beverage alcohol consumption, understanding the total industry landscape is more critical than ever.
This session, tailored for beer distributors, will explore how to navigate both on- and off-premise channels to uncover growth opportunities in a shrinking volume market, as well as deploy Beer First tools to complete the sale. Join us for a valuable look at the data and insights that will shape winning strategies in 2025 and beyond.
6th November 2025
The beverage industry is changing. Are you keeping pace? Over half of households say they are cutting back on alcohol and 50% say health properties and enhancing benefits are important when purchasing drinks.
The beverage shelves are a bedrock of competition from all types of product from soft drink, to alcoholic tipple and everything in between. And it’s the ‘in between’ that is evolving; functional drinks, sports drinks, drinks to chill out with, drinks to hydrate… Knowing where you sit in this portfolio has never been more important and knowing what the consumer wants even more so.
Join Rachel Weller, Commercial Leader UK and Ireland along with panel of NIQ beverage experts on the 6th November 10am to talk you through the latest trends and touch on how this may impact Christmas sales.
If you are organising a conference, company meeting, round table, workshop or similar event & you would like a CGA representative to speak to your delegates, please get in touch.
We love to share our knowledge & insights on all things food, drink & hospitality
CGA’s dinner and safari events bring together hospitality leaders, suppliers and operators for exclusive tours, drinks, and discussions (Chatham House rules), that provide guests with a unique opportunity to network with On Premise experts and learn about emerging trends in food, drink and entertainment supported by the latest CGA data and insights.
To learn more about attending future CGA events contact karen.bantoft@cgastrategy.com
CGA by NIQ is the premier partner for the Peach 20/20 Network.
The Peach 20/20 brand returned in 2021 with a new look, new focus & new format to deliver a year-round programme of face-to-face & virtual events culminating with its flagship annual conference & Hero & Icon awards ceremony.
The Peach 20/20 Network brings together CGA’s established conference business with Peter Martin’s Atlantic Club, with its growing international audience, to build on global experiences & collaborations in the UK & around the world. Peter Martin, co-founder of both Peach 20/20 & Atlantic Club, heads up the combined business.
CGA by NIQ’s team of experts will use the Peach 20/20 platform to share the very latest insight from CGA’s unrivalled data & research sources.
To become involved in Peach 20/20 contact Operations & Partnerships Manager James Martin, james.martin@peach2020.com.
To learn more about how consumer research can help your business, please get in touch.
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