GO Technology January 2021

Post-lockdown reopenings could give brands new chances to generate guest loyalty, the latest edition of the GO Technology report from CGA and Zonal suggests.

GO Technology

GO Technology is CGA and Zonal's joint research platform investigating consumer behaviors and
attitudes towards digital technology in the On Premise.

 

January 2021
Post-lockdown reopenings could give brands new chances to generate guest loyalty, the latest edition of the GO Technology report from CGA and Zonal suggests.

It shows half (49%) of consumers in Britain now think loyalty schemes are important to them when choosing restaurants, pubs and bars to visit—and that rises to nearly two thirds (63%) of 18 to 24 year-olds. Nearly half (47%) of all consumers say they use a scheme every or almost every time they visit a venue. Download the report to read the latest insight.

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