GO Technology is CGA and Zonal's joint research platform investigating consumer behaviors and attitudes towards digital technology in the On Premise.
The COVID-19 pandemic has put digital solutions at centre stage in the consumer journey and hospitality’s safety precautions, but how have consumers reacted to this change when eating and drinking out? Zonal and CGA’s latest GO Technology report reveals its latest findings.
Before the pandemic, around a fifth (18%) of the 5,000 UK adults surveyed, said they typically used technology to order and pay for food and drink. However, that number has more than doubled to 43% since hospitality reopened in July emphasising the pivotal role that technology has played in hospitality since the end of the first lockdown.
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