Gen Z drives visitation to multi-purpose venues in France

With shifts in consumer behaviours and preferences in the French On Premise, multi-purpose venues are enjoying a golden age. This is due to their adaptability to provide multi-purposes that meet the needs of multiple consumer groups across different dayparts.


Julien Veyron, Client Solutions Director – France, said: “The latest Pulse report emphasises the great opportunity in multi-purpose channels, particularly in city centres where consumers, and particularly Gen Z are relishing the fun atmosphere and opportunities for enhanced interactivity. It’s a key investment opportunity to target. But additionally, let’s not overlook the extended opportunity for the late night, with many consumers – again in the younger generations – choosing to extend their evenings out in late night venues after visiting multi-purpose venues with earlier closing times. 

CGA by NielsenIQ’s consumer research delivers many more exclusive insights into consumer habits and preferences in France’s On Premise, helping suppliers, manufacturers and operators to craft successful strategies and gain market share. OPUS also offers bespoke research to help businesses explore specific topics, categories, channels, occasions, demographics and dives into consumers’ behaviour with granular detail and analysis of how key trends are impacting the sector.


You can download the September France On Premise Consumer Pulse Report for free here.


To learn more about CGA by NielsenIQ’s unrivalled suite of services in France and how it can help your business, please email Julien Veyron at 


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