Opportunities for 2025
There are clear opportunities to optimise the On Premise experience as the sector prepares for 2025, such as:
- Create comfort – Accentuate cosy, inviting atmospheres, seasonal food and drinks menus and warm hospitality to counteract the appeal of staying at home during the colder months.
- Innovate high interest products – Cocktails are still causing excitement and bold, creative cocktail menus can encourage adventurous consumers who are open to trying something new.
- Engage younger demographics – Gen Z continues to show enthusiasm for going out. Tailored marketing and experiences aligning with their tastes and preferences helps capture this lucrative audience.
Julien Veyron, Client Solutions Director – France said: “Consumer demand for quality experiences and innovative offerings presents an opportunity to overcome seasonal fluctuations and stay ahead. The French CHR market can benefit from new growth potential in the year ahead by focusing on tailored solutions, while maintaining consistently high standards.”
Download the free Consumer Pulse report here.
CGA by NielsenIQ’s best-in-class range of research sources enable beverage suppliers and manufacturers to craft data-driven and winning strategies across all On Premise channels, categories and occasions. Analysis can be tailored to the needs of specific brands. To learn more on how you can win in the remainder of 2024 and into 2025, contact the CGA by NielsenIQ team.
