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Research from CGA’s exclusive On Premise User Survey (OPUS) highlights widespread demand for good practice on a range of environmental issues—especially packaging. Nearly half (45%) of consumers say they would like to see drinks brands eliminate single–use or disposable packaging, while more than a third (35%) expect to see this now. Similar numbers would like (42%) or expect (39%) to see brands recycle and reuse material.
France’s bars and restaurants are under the same pressure to cut the use of disposable plastic and glass drinks bottles. Consumers also want venues to communicate their practices, with two in five (39%) now looking for sustainability information before they order their food and drinks.
Crucially, bars, restaurants and suppliers that rise to sustainability challenges are likely to be rewarded with higher spend and loyalty. Around a quarter (26%) of consumers say they will visit a venue more frequently if there are sustainability practices in place, and 16% will spend more. Action can help brand reputation too, with 18% of consumers posting on social media and telling friends and family (17%) if they see good initiatives.
CGA’s exclusive On Premise Measurement (OPM) service meanwhile shows a 15% increase in sales volume for returnable bottles over the first quarter of 2023, and a 2% increase for returnable kegs. Juice and soft drinks brands have led the way in the drive to more sustainable packaging, but beer products are increasingly active in this space too.
Julien Veyron, Client Solutions Director – France, said: “Sustainability is a hot topic in every area of life in France, and many consumers now expect to see responsible practices in the On Premise as a matter of course. For suppliers, this demands a sharp focus on recyclable packaging and an end to single-use plastic or glass wherever possible. For bar and restaurant operators, it means there is a clear need to communicate practices well, and to prove to consumers that they take sustainability seriously. Interest in environmental issues is sure to continue rising, so understanding people’s values and packaging preferences should be an important element of all sales and promotional strategies.”
CGA by NielsenIQ’s fusion of OPUS and OPM research provides powerful insights into trends in sustainability and many other sales drivers in France’s On Premise. It helps suppliers, manufacturers and operators respond nimbly to changing trends and achieve sales and share growth. Bespoke research is available to help every business thrive. To learn more, email julien.veyron@nielseniq.com.
