The figure is down on the Tracker’s 2021-on-2019 growth of 345% in April, following the reopening of hospitality for inside service in the second half of May. However, it indicates that deliveries and takeaways are certain to remain a much more significant element of groups’ operations than they were before COVID-19.
CGA’s Hospitality at Home Tracker shows growth in delivery sales was more than twice as high as takeaways, thanks in large part to the rising popularity of third party delivery platforms. Combined, they accounted for nearly half (49.7%) of restaurant and pub groups’ sales in May, with eat-in contributing the remainder (50.3%).
While many consumers seized the chance to eat out again, hospitality’s reopening for inside service isn’t diminishing the appeal of deliveries and takeaways,” says Karl Chessell, CGA’s business unit director – hospitality operators and food, EMEA. “With the quality and convenience of at-home ordering rising, the lockdowns of the last 15 months have firmly embedded it in people’s habits. It will be fascinating to see where the balance of eating-out and ordering-in settles as COVID-19 restrictions loosen.”
CGA’s Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
CGA collected sales figures directly from 17 out of the 22 leading companies participating. Participants include: Azzurri Group, BrewDog plc, Burger King UK, Byron, Drake & Morgan, Fazenda, Four Side Vegan Pizza, Gaucho Grill, Giggling Squid, Honest Burgers Ltd, Nando’s Restaurants, Peach Pub Company, Pizza Express, Pizza Hut UK, Prezzo, Rosa’s Thai, TGI Fridays UK, The Restaurant Group, Tortilla, Upham Pub Company, Wagamama and YO! Sushi.
Anyone interested in joining the Tracker should contact Karen Bantoft at karen.bantoft@cgastrategy.com.
