It shows that combined sales in June 2022 were 23% below the level of June 2021, when venues were subject to trading restrictions and some consumers remained hesitant about eating out. It is the eighth month of year-on-year decline in a row recorded by the Tracker.
Nevertheless, sales remain well above pre-COVID levels, with growth of 113% in June 2022 from the last pre-pandemic June of 2019. The Tracker’s breakdown of sales indicate that delivery sales were 275% higher than three years ago, while takeaway and click-and-collect sales were up by a much more modest 39%. This reflects a steady move away from takeaway pick-ups to the convenience of deliveries to consumers’ doors via third-party platforms.
Karl Chessell, CGA’s business unit director – hospitality operators and food, EMEA, said: “With trading conditions in restaurants and pubs returning to normal, a slowdown in delivery and takeaway sales was to be expected in the first half of 2022, and it suggests that most of Britain’s consumers have returned to their pre-COVID eating-out habits. However, this sector is still more than twice the size it was before the pandemic, and it’s now worth nearly 24 pence in every pound spent in managed pubs and restaurants who contribute to the tracker. Balancing eat-in and at-home operations, and achieving growth in both without compromising either, will be a top priority for businesses over the second half of the year.”
Slerp founder JP Then says: “Delivery has seen unprecedented growth of 275% in the past three years, and while eating out has returned to more or less the levels seen pre-pandemic, online ordering and delivery is continuing to grow. Brands offering direct-to-consumer online ordering are seeing up to 40% of sales taking place online. For these businesses, delivery is an essential part of their operations and their online customers are as important to them as their On Premise customers. In the face of increasing cost of living challenges, it is inevitable that consumers are becoming more discerning with their discretionary spending which makes owning a direct relationship to loyal customers as important as ever.”
The CGA & Slerp Hospitality at Home Tracker is the leading source of data and insight for the delivery and takeaway market. It provides monthly reports on the value and volume of sales, with year-on-year comparisons and splits between food and drink revenue. It offers a benchmark by which brands can measure their performance, and participants receive detailed data in return for their contributions.
Partners on the Tracker are: Azzurri Group, Big Table Group, BrewDog, Burger King UK, Byron, Cote, Dishoom, Five Guys, Gaucho Grill, Giggling Squid, Honest Burgers, Island Poke, Nando’s, Pizza Express, Pizza Hut UK, Prezzo, Rosa’s Thai, TGI Fridays UK, The Restaurant Group, Tortilla, Wagamama and YO! Sushi. Anyone interested in joining the Tracker should contact Karen Bantoft at karen.bantoft@cgastrategy.com.
About Slerp:
Slerp is the leading online ordering solution and digital growth platform for the hospitality industry. Built for operators by operators, Slerp empowers hospitality businesses to take ownership online, shaping the future of hospitality with digital innovation.
Trusted by renowned operators, from restaurants to hotels and bakeries, Slerp offers a tailored solution that lets businesses sell direct from their websites and social channels to everyone, everywhere.
With online ordering, order at table, loyalty apps and digital marketing services, Slerp has all the solutions to diversify revenue streams and future-proof growth online.
To learn more, visit www.slerp.com
