Coffer CGA Business Tracker welcomes 70th partner to bolster hospitality benchmarking

CGA by NielsenIQ has reached the milestone of 70 partners contributing to the Coffer CGA Business Tracker, Britain’s leading sales measurement service for managed pub, bar, and restaurant groups.

The Tracker—produced by CGA with long-term partners The Coffer Group and RSM UK—has provided expert analysis of sales trends since 2009. It now measures sales worth more than £10bn a year from 65% of the managed market; well over 10,000 sites. Businesses that have recently joined to take the cohort above 70 include Adventure Bars, Barkby Pub Co, City Glen Pub Co, Dishoom, East London Pub Co, Five Guys, Individual Restaurants, Junkyard Golf, North Brewing Company, Parogon Pub Group, and State of Play Hospitality (see below for the full list).


Businesses contribute sales data to the Tracker with complete confidentiality, and in return receive in-depth data to help benchmark their performance against the general market. As cost pressures mount for both operators and consumers, more and more businesses are turning to the Tracker to monitor and respond to market trends. Its monthly updates are also extensively used by the media, analysts, and investors to assess sales and the health of the industry.


Karl Chessell, director – hospitality operators and food, EMEA at CGA, said: “With hospitality facing unprecedented levels of inflation and a host of other challenges, it is more important than ever to benchmark trading and understand prevailing trends. We’re very pleased to reinforce the Tracker’s role as the definitive measure of sales across the managed eating and drinking out sector, and to be supporting so many businesses at this challenging time. As groups battle fierce headwinds, the Tracker is going to be a vital source of actionable insights in the months ahead.”


David Coffer, chairman at The Coffer Group, said: “I have watched the Coffer CGA Business Tracker evolve from its inception to being the leading barometer of the state of the Market with that status being strengthened by the landmark of 70 cohorts, whom we thank for their support. We at The Coffer Group are exceptionally proud to have been co-founders of this important trade instrument of operational intelligence, which was born out of necessity, and which has been paid the highest compliment by subsequent impersonations. Long may it be in the vanguard of the supply of current and meaningful Industry data.”


Paul Newman, head of leisure and hospitality at RSM UK, said: “We are delighted to have been associated with the tracker for the last 10 years. It continues to be the single most important barometer of sales performance in the hospitality industry. The trading environment we find ourselves in now only makes the tracker more relevant as it continues to inform business leaders as they navigate the current inflationary climate.”


Businesses interested in joining the Coffer CGA Business Tracker should contact Andrew Dean at


About the Coffer CGA Business Tracker  

Participants include: Adventure Bars, All Star Lanes, Amber Taverns, Anglian Country Inns, Azzurri Group (Ask Italian, Zizzi), Banana Tree Restaurants, Barkby Pub Co, Beds and Bars, Big Table Group (Bella Italia, Las Iguanas), Bill’s Restaurants, Boparan Restaurant Group (Carluccio’s, Gourmet Burger Kitchen), BrewDog, Buzzworks Holdings Group, Byron, Cityglen Pub Co, Coaching Inn Group Ltd, Cote Restaurants, Dishoom, Dominion Hospitality, East London Pub Co, Five Guys, Fuller Smith & Turner, Gaucho Grill, Giggling Squid, Greene King (Chef & Brewer, Hungry Horse, Flaming Grill), Gusto Restaurants, Hall & Woodhouse, Hawthorn Leisure, Honest Burgers, Individual Restaurant Company, Junkyard Golf Club, Laine Pub Co, Le Bistrot Pierre, Liberation, Loungers, Marston’s, McMullen & Sons Ltd, Mitchells & Butlers (Harvester, Toby, Miller & Carter, All Bar One), Mowgli, Nando’s Restaurants, New World Trading Company, North Brewing Co, Oakman Inns, Parogon Pub Group, Peach Pubs, Pizza Express, Pizza Hut UK, Prezzo, Punch Pub Co, Rekom UK, Restaurant Group (Frankie & Bennys, Chiquitos, Brunning & Price), Revolution Bars, Riley’s, Rosa’s Thai, Snug Bar, Southern Wind Group (Fazenda),  St Austell, Star Pubs & Bars, State of Play Hospitality, Stonegate Pub Co (Slug & Lettuce, Yates’, Walkabout, Bermondsey Pub Company), Tattu, TGI Fridays UK, The Alchemist, True North Brew Co, Upham Pub Co, Various Eateries (Strada, Coppa Club), Wagamama, Whitbread (Beefeater, Brewers Fayre, Table Table), YO! Sushi and Young’s.


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